Testing remains one of Queensland’s best defences against a sustained outbreak of COVID19. A Consumer Conversation on Tuesday 28 July 2020 focused on the top barriers to testing, how the process can be made easier and what the key messages are that would motivate people to get a COVID-19 test.
Fear, uncertainty, confusion, mis-interpretation of information and complacency are currently the over-arching barriers to testing across the state. Consumers are looking for a clear and unambiguous testing pathway which is convenient, supportive, nuanced and needs-focused.